Introducing our new branding!

Refbook has launched its new branding as ‘The Official Solution’, capturing the category and enhancing marketing efforts in line with the significant interest being received from sports federations.

The new brand has culminated in a refreshed logo and creative direction. The wordmark has received a makeover with stylised, bespoke characters amongst a switch to non-italicised font. The iconic orange whistle icon has been enhanced through a thicker stroke and more condensed form.

The Refbook executive team worked closely alongside Advisory Board member, Chris Jeffares. As one of the founding partners of independent creative and media agency, Cummins&Partners, Chris led the company to rapid success and multiple awards over 10 years including 7-time Agency of the Year, #11 global agency ranking at Cannes and was recognised in BRW’s Fast 100. Having worked with global blue-chip brands including Nike, AFL, Tennis Australia, Jeep, ICC T20 World Cup and CUB, Chris is highly credentialed and brings a wealth of experience in branding and marketing communications.

Chris endorsed refbook’s new positioning as recognition of the company’s evolving technology and next phase of growth.

“Officials are a substantial global market opportunity within sport and require specialist products that are built by specialist companies. Refbook’s new vision amplifies the team’s commitment to providing best-in-class technology for the world.”

Co-Founder, Jon Chapman, said the work is an important step forward for the company’s push into new markets.

“Refbook is committed to providing innovation that holistically tackles the biggest management challenges across sports officiating. Alongside having a new launching pad for our marcomms strategy, the strengthening of the refbook brand will carry us far into the future.”