Refbook and etrainu to partner-up for world-leading sports officiating technology combination.
Australian technology companies, Refbook and etrainu, have commenced an integration and commercial alliance that will enrich the sports officiating digital ecosystem.
The partnership will mark category-firsts for each platform, showcasing the mutual respect and opportunity identified by both technologies for a global officiating solution.
With the companies’ development teams operating in a close working relationship, the dual SaaS platforms are preparing for a highly integrated future of improved participation governance, data sharing and insights.
The integration features will work to provide a seamless solution for the administration and education of officials across multiple sports, from grassroots to the elite level. Several areas of functionality have been identified during a number of early scoping sessions, and will provide the companies’ mutual customers the opportunity to be an early mover on innovation.
Refbook allows sports organisations to process complex and time-consuming officials’ management tasks more efficiently, including availability, eligibility, assigning, list management, paperwork, travel itineraries and financial reporting. The platform has quickly become recognised as a trail-blazer in improving the way sporting organisations administer their officials more efficiently and accurately.
etrainu has become the leading LMS solution for the sports industry, used for online accreditation and qualification modules, integrity and compliance training, professional development, video quizzes and interactive assessments. Their work with national sporting organisations such as Basketball Australia and Water Polo Australia to develop and deliver training for officials, amongst other learner cohorts, is market-leading.
Importantly, the alliance will provide a powerful commercial opportunity for both companies through mutual customer introduction and joint marketing strategies across local and international markets.
Refbook Head of Technology, Troy Earle, said the opportunity to work with a world-leader in online learning was an important part of a developing officiating ecosystem.
“From the outset, Refbook understood the importance of integrating with best in class technology that would enable our clients to use specialist products for each aspect of officiating. We are thrilled to commence the relationship with etrainu, who provide market-leading solutions for online learning and accreditation. The value their platform provides is a natural fit with Refbook’s sports officials management platform and we have a range of priority functionality we’ll be exploring for key sports.”
etrainu’s Head of Sport, Rob Flude, acknowledged that enhancing the learning management system’s capability for officials was of particular interest.
“When one considers that most education in sport tends to focus on coaches, we do so at the expense of the very people who make community sporting contests possible - the referees, umpires, judges and other technical officials. etrainu’s stated vision is to build better communities through education, and officials are an incredibly important cohort in that mix. Through Refbook’s innovative platform, we are partnering to deliver not only seamless administration, but continuous learning and a high performance pathway for those interested in reaching the top of their field.”
Integration work is expected to commence in Q3 2022.
About etrainu
etrainu are leaders in community education solutions. Through a sophisticated learning management system and engaging online courses, etrainu is changing the way we learn.
Founded in 2007, etrainu has grown to over 2 million learners benefitting from hundreds of industry tailored courses.
etrainu have partnered with some of the largest sports organisations in the world, including American Youth Soccer Organization (AYSO), PGA Tour, Gymnastics Australia and Surf Life Saving Australia.
More information can be found at www.etrainu/sport
